Retail therapy has taken on a whole new meaning this month — October is Breast Cancer Awareness Month — as hundreds of participating stores selling everything from clothing to cologne are “thinking pink” in an effort to help raise money toward finding a cure for breast cancer.

Some of the latest favorites include Estee Lauder’s High Gloss Lip Color collection ($16 for a set of three) and the limited edition and very chic pink and black Tory Burch handbag for $195, available at toryburch.com.

And what great timing from Coach as the company introduces the pink Coach Lexington Breast Cancer Awareness watch, $398 at coach.com.

Other items that can help in more ways than one can be found on the Web site cookforthecure.com. This site contains kitchen products such as mixers, blenders, bowls and more KitchenAid items that will have you cooking for sweet charity.

Millions of dollars have been donated to the cause through retailers across the nation, thanks to shoppers with a heart to help.

For more information on how to help find a cure for breast cancer, and for more products available to purchase for the cause, visit www.komen.org.